Why We Cataloged a Content Day Before Editing the First Video

Jacob Dietels

Published on: 28/09/2026

A real Adelante project showed why a searchable proof library makes one recording day more useful across websites, search, social, and sales.

proof librarycontent capturelocal service marketingoriginal mediavideo strategyAdelante Digital

Should a Local Service Business Put Its Owner on Camera?

Jacob Dietels

Published on: 14/09/2026

Decide when owner-led video will build trust, what to record, and how a local service business can reuse and measure the resulting proof.

owner-led videooriginal prooflocal service marketingvideo strategyauthority contentAdelante Digital